Who we are...

Picatype Systems Pvt Ltd is a name synonymous with Apple in Pune, India. We are an

authorized Apple reseller and Service provider in Pune

. The legacy of Picatype Systems started 30 years ago from a small office in Dhole Patil Road in Pune. Inspired by Steve Jobs (we all refer to him as ‘THE GURU’) Picatype began in 1986, by introducing THE GURU’s creations to India. Since then we have successfully delivered more than 1,00,000 Mac products to customers in Pune.
About Picatype

We have a number of firsts to our name: First to deliver Apple Desktop Publishing DTP systems that revolutionized the typesetting Industry, first to introduce Apple Laser Printers, first to digitize all Indian Language fonts for the Macintosh and many more. The founders of PICATYPE, N.S Ahluwalia and Angelo Lima Fernandes, are Mac Lovers and decided that they had just one passion in life – to be in someway involved with Apple and deliver the Apple quality and experience to people in their hometown of Pune, India. At that time they would travel hundreds of miles on a fragile Scooter to pickup an Apple 2, 3 from one of the Apple warehouses and bring it to a customer in Pune. All their hard work would pay off when they would see the smile of the customer who would then become a proud owner of a Macintosh computer. Today Picatype is being run by the second generation of the family business, and the same passion can be seen in the eyes of these young turks. Picatype Systems is ranked the third best service team in India. All our engineers are Apple Certified technicians. Our recruitment process is very thorough and we emphasize that besides technical expertize, the technicians must have a passion for Apple and for customer service. We encourage you to drop by the “Apple Experience Store” along with your family and friends and witness our passion for everything Mac. Make sure to look at the “Apple Wall of Fame” that showcases Generations of Macintosh products under one roof OR drop by one of our fun-filled events at the Apple Learning Centre!